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of LITERATURE FOR MARKET ORIENTED DEVELOPMENT PROJECTS kindly given by Frank van Dam: Books: Academic Basics Analysis, Planning, Implementation and Control 6th Edition Philip Kotler Prentice Hall International Editions ISBN 0-13-556267-8 $115 Product Design & Development Eppinger & Ulrich McGraw-Hill ISBN 007229647 McGraw Hill / Irwin $100 The standard work on competition and stategy; we used his forces of competition for the SWOT analysis; good and easy to read: Competitive Strategy: Techniques for Analyzing Industries and Competitors Micheal E. Porter FreePress ISBN: 0684841487 (1998) $35 Practical Basics This is THE project management handbook, every year it is updated by the best organisation of project management professionals, the PMI: A Guide to the Project Management Body of Knowledge Project Management Institute (PMI) ISBN 1880410230 $35 Nice example of projects of change in a technology oriented firm (and it is easy to read): Twenty-First Century Jet the making and marketing of the Boeing 777 Karl Sabbagh Scribner ISBN 0-684-80721-1 Description of how companies increasingly work together to reach their goals: Competing for Partners Ard-Pieter de Man cs Prentice Hall ISBN 90-430-0290-9 Pracitcal Standard work on team roles: Team Roles at Work Meredith Belbin Butterworth-Heinemann ISBN: 0750626755; Reprint edition (April 1996) $40 |